On X BEAMS Collaborative Collection 'Street Tennis Club'

The On × BEAMS collaboration began with a chance meeting between BEAMS buyer Shingo Arai and Roger Federer in Tokyo. This encounter laid the groundwork for the collaboration, allowing BEAMS and On to reinterpret tennis style. 

Through this collaboration, the two brands have merged the unique style and functionality of tennis with streetwear. They have harmoniously blended classic tennis items with street fashion elements to create a new style. Unlike the neat style of traditional country clubs, this collection is heavily influenced by Arai's own experiences growing up playing tennis in the 90s and wearing streetwear. The collection includes comfortable tracksuits, T-shirts, and shorts, all featuring a more relaxed silhouette compared to traditional functional clothing. 

“We're making all the clothes a bit oversized so that people can wear this collection both on the tennis court and comfortably when going for a drink in Harajuku,” said Gonzo, another BEAMS buyer. “This collaboration presents a new style that transcends the boundaries between serious tennis and street culture. That's why we named it 'Street Tennis Club.'” 

The collection also includes THE ROGER Pro sneakers, celebrating Federer's Wimbledon victories, featuring an ivory and evergreen color combination that pays homage to the tradition of the tennis court. BEAMS, which often incorporates Ivy League and preppy aesthetics, aims to expand tennis into street fashion through this collaboration. 

Inspired by the inclusive and modern approach of the next generation of tennis players and fans, this collection targets young tennis enthusiasts, offering a more comfortable and casual style. 

The On × BEAMS collection, suitable for both tennis and everyday life, will be available starting July 1st.