TAG Heuer's eyewear returns with new lines.
After ceasing production in 2016, it returns with three new lines.
Swiss luxury watch brand TAG Heuer's eyewear is making a comeback in three new lines after production ceased in 2016.
The eyewear collection, created under the direction of Creative Director Renato Montagner, is set to launch in three lines: Pro, Sport, and Daily.
The three lines consist of Pro Performance, which presents products for athletes and adventurers through contemporary design and top-notch technology; Sport Performance, for those seeking products with special functionalities; and Daily Performances, which adds a sporty touch for versatile daily wear.
The collection boasts lenses equipped with TAG Heuer Specta technology, frames made of the most durable Dyneema®, recycled graphite, or titanium, and showcases eyewear that combines innovative craftsmanship seen in watchmaking.
Starting March 4th, it will be available online at TAG Heuer.