HBC COFFEE, hideout for riders

Located in Seongsu-dong, HBC Coffee is a cafe operated by the brand HITCH, catering to riders as their cozy hideout.

HBC stands for Hitch Bicycle Club, and you can easily understand this through the model of a bicycle handle as the door handle of the store. Inside the space, you'll find not only Hitch products but also an actual bicycle hanging on one side, catching your eye. The cafe often hosts exhibitions related to outdoor culture. Situated near the Han River Park bike path, it's recommended as a space for road riders to take a break. Additionally, the cafe is pet-friendly, providing water bowls for thirsty animal companions. It's a space where those with dogs on a walk can also enjoy. How about soothing the feeling of not being able to ride during the rainy season at "HBC COFFEE" cafe?