odlo
A European sportswear brand that began with the development of the first temperature-regulating base layer and has since expanded to create a variety of functional apparel
Founded in 1946 in Norway by Odd Lofterød Sr., Odlo revolutionized the sports apparel industry by developing innovative performance wear for cross-country skiers and speed skaters.
They pioneered the first temperature-regulating, elastic suits supplied to Olympic teams starting in 1964 and are well-known for their innovative nylon racing suits.
Odlo introduced the first fully synthetic moisture-wicking base layer and the groundbreaking three-layer principle, expanding their product line to various sports and activities.
Today, they continue to innovate in the sportswear market, providing top-quality base layers and functional clothing to ski, cross-country, biathlon teams, Team Odlo X-Alpi, and elite athletes across various disciplines.