NEW BALANCE
100 years later, a global sports brand that still creates a new balance on unbalanced feet
New Balance launched in Boston, Massachusetts in 1906, creating arch support (shoe insoles with support) for people with foot disabilities or standing all day, including police, firefighters, and postmen.
Inspired by the balance of the chicken's three claws, arch support and shoes are still unchanged and 100 years later, they are still creating sneakers and sports and fashion items of various designs that create a new balance on the unbalanced feet.