CAMELBAK
A brand that develops products for hydration in categories such as bicycle, bike, hiking, trail running, lifestyle, etc.
Bicycle enthusiast Michael Eidson took part in the Hotter'N Hell 100-mile bike race, which was a four-day race in the harsh summer heat of Wichita Falls, Texas.
In this long-term race, hydration is very important, but there is no time to stop and there is no space to replenish water, so he made a water bag using white tube socks on the spot, put it in a bag, and used a hose to hydrate it.
This was the beginning of the hands-free hydration outdoor brand CAMELBAK. CAMELBAK introduces hydration products in categories such as bicycles, bikes, hiking, trail running, and lifestyle.